International, Nov. 12: International online journal Brandingmag is declaring November Open Branding Month. Having organized, for the past 3 years, one of the top business and branding events, Rebels and Rulers – The Global Forum for Open Branding, they have now created a platform with exclusive content and live expert sessions. Initially meant to bring […]
“We’ve all heard by now that brands need to be authentic during this time — that they need to empathize with humanity. But what does that really mean?”
“In terms of globalization itself, the task involves far more than just translation, though the translation has to be spot on, naturally.”
“New consumer trends or acceleration of pre-existing trends are shaping with rapidity never seen in a new market landscape.”
“The production, collation, and consideration of 1,200 post-it notes of information may sound like ‘data overload’, but…”
“Soft power was defined […] as being a country’s ability to attract or persuade others to do its bidding, without having to resort to any form of coercion.”